メインコンテンツに移動

PURPOSE AND HISTORY

JPMロゴ

The Japan Promotional Marketing Institute (JPM) is an incorporated association established in November, 1969 and approved by the former Ministry of Trade and Industry (currently Ministry of Economy, Trade and Industry) in February, 1990. It was officially registered as a general incorporated association in April, 2012.

PURPOSE

Through surveys, research, workshops, exhibitions, awards, etc. on promotional marketing (a comprehensive system of planning and execution that directly motivates purchasing, such as retail presentation, purchasing reward planning, customer communication measures and many more), it aims to help develop promotional marketing activities in a sound manner and make it easier for consumers to select products, and to contribute to the development of the industrial economy and the improvement of people’s lives.

HISTORY

1969Established as a Japanese branch of the U.S. POP Advertising Association
1971Started holding  “Japan Promotional Marketing Show”
1978Launched “Promotional Marketing Survey”
1990Became under jurisdiction of Ministry of Trade and Industry (currently Ministry of Economy, Trade and Industry)
Approved to establish the Japan POP Advertising Association
2000Became independent from the U.S. POP Advertising Association and changed the English name and abbreviation
English name: Japan Point of Purchase Promotion Institute Inc.  Abbreviation: JPP
2004Approved an accredited vocational training school, currently known as the “JPM Business School,” based on the Vocational Skills Development Promotion Law.
2005Launched  “Promotional Marketer Certification Qualification” program
Conducted the first “Promotional Marketer Certification Qualification Test”
2007Launched the Japan Promotional Marketing Society
2009Name changed to “Japan Promotional Marketing Institute Inc.”
Abbreviation: JPM
2012Registered as an incorporated association “Japan Promotional Marketing Institute Inc.”
201950th anniversary of the founding
“JPM POP Creative Awards” officially licensed by Shop! OMA Awards program.
2020The 50th Japan Promotional Marketing Show is to be held

ACTIVITIES

In order to revitalize the industry as a whole, we have developed “five businesses” as pillars, such as education and events that offers specialized state-of-the-art information, focusing on businesses concentrating on human resource development in the promotional marketing area.

1) Seminers

We accept general attendance to help human resources development as open seminars, including skill-up courses (4 courses excluding JPM Overseas Training Tours) that have been approved for vocational training courses based on the vocational skills development promotion law.

2) Examination

We offer Japan’s only SP Professional Certification program “Promotional Marketer Certification Qualification”. It is a program to train and certify people with new promotion ability. The Japan Promotional Marketing Institute certifies the qualification.

3) Exhibition and Awards

As the largest event of the association, the JPM Show has been held every autumn since 1971. Starting with “JPM POP Creative Awards” as the main event, the “JPM Planning Solutions Awards,” “Young POP Creative Awards” for students, and the “Promotion Fair,” four events are organized in total. The Ministry of Economy, Trade and Industry Award will be given to the highest award of the JPM POP Creative Awards where the forefront of Japan’s promotional marketing meets in one place. In addition, many visitors come from overseas.

The winning works of the “JPM Planning Solutions Awards” at the Promotion Planning contest will be strictly judged and may be entered in the “Globes Awards.” The “JPM POP Creative Awards” at the POP contest is compliant with the Shop! OMA Awards program, and the works of the Gold Award and above will be eligible for the “Global Awards”

4) Japan Promotional Marketing Society

The Japan Promotional Marketing Society supports academic society and research promotion to forward promotional marketing research in collaboration between industry and academia, building the foundation for the next generation. Researchers from universities and research institutes, practitioners involved in sales promotion activities, and certified promotional marketers are the main members.

5) Research and Publications

We conduct surveys and research related to promotional marketing, compile information and materials, issue various survey reports, specialized information magazines, yearbooks, etc. to offer information both inside and outside the association.

Contact

Japan Promotional Marketing Institute Inc.
1-16-8 Shintomi, Chuo-ku, Tokyo 104-0041 Japan
TEL: 03-3523-2505
FAX: 03-3523-2508
https://jpm-inc.jp

Masanobu Satou, Secretary General : satou@jpm-inc.jp
Kohei Tsumori, Global Liaison : tsumori@jpm-inc.jp